First of all, what is social networking? Well, social networking is a service, site or platform that allows individuals who share common interests to communicate and share ideas. It allows you to interact with single individuals or organized groups.
Social media platforms allow you to build a profile that showcases your interests, goals and personality. Through this profile, you'll build a sort of online identity that will allow you to find like-minded individuals and allow them to find you. This will allow you to build close relationships with people you wouldn't normally be able to reach because of time or distance.
Social platforms allow you to share data, ideas, files and pretty much any kind of information in a matter of seconds. They allow businesses to build a close relationship with their customer and personalize their marketing approach.
There are all kinds of social platforms for all kinds of individuals. While sites like Facebook and MySpace are mainly focused on social interaction, some other media, such as LinkedIn, aim at helping professionals share ideas and information.
Social media is being used more and more by big companies as a legitimate advertising tool. Social networking allows you to gather personal information about your prospects almost instantly. It allows companies to target specific groups and increase their return on investment.
Social platforms such as Twitter are being used by everybody from news organizations to politicians these days. As a matter of fact, social media is now seen as a central part of any political campaign. Social Advertising is also being used by non-for-profit organizations that wish to bring more awareness to their cause.
Social networking is a brand new way of communicating and building relationships between people. Social networks are becoming more and more popular everyday and it has been estimated that people spend 110 billions of minutes on social media every month.
So if you're a business owner and you're not using the power of social networking to further your business, you're definitely missing out. Increasing your presence on social media could help you and your business in ways you couldn't imagine. So make sure that you don't overlook the power of social networking next time you're thinking about launching an advertising campaign.
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Phil Belleville is owner of a Internet Marketing Firm located at Social Media Marketing. Visit his Facebook Page at Social Media.
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